Dye Sublimation Printing
Dye Sublimation Printing is a specialized garment decorating technique that involves sublimation inks, polyester fabrics and large scale industrial heat. A question that we get asked a lot is what are the wholesale costs of Dye Sublimation Printing?
Dye Sublimation Printing
As a wholesale provider of Dye Sublimation Printing, AMBRO Manufacturing works with a large number of resellers and brokers of garment decorating services. When the question of price comes up, we typically see a shock reaction to the decoration costs of wholesale Dye Sublimation Printing.
Most contractors are use to contract screen printing prices which range in cost from $.90 to $3.00 depending on the quantity of garments being decorated, the number of colors and various set up costs. Screen Printing is a quick process where dozens of shirts can be produced each hour. Along with scale, comes a lower price point.
With Dye Sublimation Printing, even in a wholesale environment, costs typically range from $9 to $15 per print side of a T-Shirt. This means that a completed shirt, at wholesale, can be anywhere from $18-$30 in price, which is far more than $.90 or $3.00.
What brokers must realize is that typically, even in an industrial setting, sublimation is a lengthy and costly process. Each shirt has to be done one at a time and printed twice, once on the front and once on the back.
When Dye Sublimation Printing on fabric, i.e. not already sewn T-Shirts, the process is far different. Fabric Dye Sublimation Printing is typically done on a roll to roll machine that can run 24 hours per day sublimating hundreds of yards of fabric per hour. That fabric can then be sewn into garments at a later time.
However, when Dye Sublimation Printing on already sewn T-Shirts, you can’t use roll to roll Dye Sublimation Printing and individual operators have to spend time flattening each shirt, one at a time, and carefully pressing images onto each side of the T-Shirt while protecting areas of the shirt that should not be sublimated. When you add the cost of the equipment, inks and disposables used for each shirt, the costs have to be far higher than screen printing.
Higher costs on wholesale Dye Sublimation Printing should not be a surprise, as these garments typically retail for between $65 and $85. When you are talking with your clients about sublimation, setting their expectations to a higher price point is important.
If you are interested in Dye Sublimation Printing, please consider giving us a call (908) 806-8337 or email us.